Scottish social enterprise craft beer brand Brewgooder have launched an initiative to give thanks to the 1.5 million NHS workers who are working night and day to help each and every one of us through this pandemic crisis.
Brewgooder’s #OneOnUs initiative allows anyone to gift a 4 pack of beer and send a message of support for an NHS employee to claim at random when they are ready to. Every £6 donation covers the cost incurred to brew, pack and deliver a 4 pack of beer with your message included, to an NHS employee in the UK. Brewgooder are not charging for their time to do this, nor are they making any profit from this initiative.
Alan Mahon, Founder of Brewgooder explains “At Brewgooder, social good is the heart of what we do, and acts of social good have never been needed more than now. Typically we brew and sell beer to help fund clean drinking water projects across the globe. While this remains our core mission, when we’re needing support on our doorstep, we felt it was right to do our part”.
At the moment, you can donate a 4 pack of Brewgooder beer and send a message of support which gets printed and sent with the beer. There are plans to provide alternative gifts, such as non-alcoholic drinks in the near future too.
Cordial Fox, a creative consultancy based in Edinburgh are supporting the initiative by providing a number of key services for free.
“When we saw what Brewgooder were doing to support our NHS heroes during this time of crisis, we instantly knew we wanted to donate our skills to help. We love seeing people come together to give back to those who give so much to all of us day in and day out”, says Cordial Fox co-founder Jasmin Egner.
“We are very happy to be providing our consultancy, creative and coaching services pro-bono in order to help Brewgooder get gifts and messages of support to as many of the 1.5 million NHS heroes as possible”, adds Cordial Fox co-founder Adam Jennings.
To donate, simply visit www.brewgooder.com/oneonus and follow these simple process.
If you can’t support financially right now, it’s a huge help if you can share the initiative online via your social profiles. Remember to include the web address www.brewgooder.com/oneonus and the #OneOnUs and #NHSheroes tags.
Adam Jennings is co-founder of Cordial Fox Limited. He has 25 years of experience in the creative industries, working with clients such as Microsoft, 20th Century Fox, Paramount Pictures, BBC Worldwide and Penguin Random House. Adam is available for creative and strategic consultancy, creative support, public speaking and creative mentoring.