“On the 20th anniversary of the release of X-Men, I’m proud to look back on the 9 X-Men movies I’ve worked on. 9 out of 12 isn’t bad, you say … the completist in me (jokingly) disagrees!”
Cordial Fox Co-Founder Adam worked on creative marketing assets for nine sequential movies in the saga, from X2 through to Logan. Over the course of 14 years he created over a thousand pieces of digital marketing assets that were used around the globe to promote the theatrical launch of the movies.
The full list of titles includes: X2 (X2 X-Men United – US title), X-men The Last Stand, X-Men Origins: Wolverine, X-Men First Class, The Wolverine, X-Men Days Of Future Past, Deadpool, X-Men Apocalypse, Logan.
“To be part of the heritage of these stories is something very special”, he says. “These characters are held dear by so many fans, myself included, that I always felt it important to match the tone of the movie with the marketing materials I was creating.”
With millions of impressions generated by the work and the overall campaigns being a huge driver of intent for ticket purchase, Adam is proud to have played his part in the success of the movie saga.
“Would I have liked to have worked on all 12? Absolutely! But I am so proud of what I have worked on, and with these characters coming past my desk for 14 years, these titles will always be special to me.”
If you need to get your brand, product or service launched in a big way, come and talk with us at Cordial Fox. We are experts with 25+ years experience in creating successful, impactful and engaging creative. So you are not just in safe hands, you have the power of world-class creativity at your service.
Images courtesy 20th Century Fox. X-Men work undertaken by Adam prior to co-founding Cordial Fox.
Adam Jennings is co-founder of Cordial Fox Limited. He has almost 30 years experience in the creative industries, working with clients such as Microsoft, 20th Century Fox, Paramount Pictures, BBC Worldwide and Penguin Random House. Adam is available for creative and strategic consultancy, creative support, public speaking and creative mentoring.